Early sculptures demonstrate that ear ornaments were an important constituent of Pakistani female attire. To the married woman, the ear ornament was (and is) auspicious. Additionally a woman's wealth was conspicuously visible and the ear ornament became a statement of her status and power; elongated ear lobes were considered a sign of beauty and wealth - the longer the lobe, the greater the woman's wealth. Ghumkay, which are tailored on these concepts are the most popular ornaments adorned by the sub-continent bride.

The variety in earrings includes studs/tops, baliyan, ghumkay or hanging earrings. Their designs usually originate from the traditional background, comprising of floral and geometrical motives. However, the collage of traditional and modern designs is also becoming more popular with local customers. Ranging from classic plain designs to glimmering studded items, the finished products exhibit unforgettable designs.