There is a new way to identify online stores that deal only with “clean” diamonds. To find out in a glance whether an online jewelry store sells conflict-free diamonds only, costumers just need to look for a StopBloodDiamonds logo on the site’s homepage. Consumers are urged to buy only from stores with this logo since the logo serves as a guarantee that the online store do not sell conflict or blood diamonds.

The StopBloodDiamonds logo means that the online jewelry store sporting it is a member of the newly launched website, www.stopblooddiamonds.com. StopBloodDiamonds.com is a website whose members are composed of jewelers and jewelry store owners that adhere to the website’s policy of not buying or selling diamonds that do not carry warranties declaring them to be conflict-free. StopBloodDiamonds.com policies are in accordance to the policies and guidelines laid out by the Kimberly Process. The website was put up primarily to encourage jewelers and online jewelry stores to participate in the fight against the conflict diamond trade but also aims to aid consumers in their search for “clean” diamonds.

In case an online store does not sport a StopBloodDiamonds Logo consumers are advised to look for the store’s policy and determine whether the store has their own written policy regarding conflict diamonds. Jewelry stores that do not have a written policy or do not have StopBloodDiamonds Logo on their website should not be patronized by consumers.

The new step is simple. It only requires jewelers and jewelry store owners to sign up for membership at the Stop Blood Diamonds website. Membership is free but as mentioned earlier requires members to adopt the site’s policies against conflict diamond trade as part of their store policy. After jewelers and store owners have signed up, they then have the privilege of putting up a Stop Blood Diamonds Conflict Free logo on their websites. The easily identifiable logo will be an effective means for consumers to determine that website’s policies regarding conflict diamonds without having to search through it just to look for a written policy. This will also ease the minds of potential buyers who are becoming increasingly aware and educated about this extremely immoral trade practice.

For those interested in knowing more about acquiring the logo for their site you can visit StopBloodDiamonds and read more about the policies your store need to adopt to be able to join. Costumers can also visit the website to know more about conflict diamonds and what the diamond industry is doing regarding the issue.