The neck is an important occult center. Because necklaces are often worn near the heart, they represent emotions such as strengthening of love. Wearing a string of gemstones is considered to be binding oneself with their healing and mystical powers.

In the sub-continent region there is a huge variety of ornaments that beautify the neckline. Chains, pendants, choker, guloband, etc all are included in this category. Normally such items can be paired with matching earrings. Whether the style is plain, menakari, polki or studded - all styles cater dazzling combinations that offer a diversified range of unique products.
Necklaces are manufactured in various mediums including precious/semi-precious gemstones and precious metals (yellow and white gold, silver and platinum) that together create charm and charisma even in the simplest setting. Designed to extenuate the gemstones by maximizing the capture of light. The use of more than one metal in a single piece is becoming popular, catering to the emerging need of the customers.