Platinum's untarnishing whiteness is its main attraction, according to most jewellers. Although platinum is understated, wearing platinum jewellery communicates a message to others; a message of taste, confidence and success. Platinum's beauty is unsurpassed, and the Platinum Collection is where you will find the very best expressions of the jeweller's art. For its beauty, purity and rarity, platinum jewellery has become one of the ultimate expressions of celebrating the joy of a relationship. Whether for an engagement, wedding, anniversary, to commemorate the birth of your first baby or any other special occasion, platinum conveys perfectly how precious your relationship is.

Platinum and Diamonds

Nothing sets off a diamond, or any precious stone, like platinum. Its pure white lustre ideally complements the colour and brilliance of your gem. Its unmatched strength and durability holds it gently, yet with absolute security, ensuring your diamond truly is "forever".

Platinum and Weddings

Pure, white and eternal, platinum is the perfect choice for a wedding ring. In the UK the minimum purity for platinum is 85%, but most jewellery contains as much as 95% pure platinum. By comparison, 18-carat gold contains 75% pure gold and 9-carat gold only 37.5%. Platinum never tarnishes nor loses its deep white colour, and will not wear thin like so some of the gold rings. And remember - the wedding dress will only be worn once, the flowers and the cake last only for a day. Your ring will be a reminder of your wedding day every day of the rest of your lives. Make sure it reflects the joy of it.

Platinum and Fashion

Platinum jewellery appeals to many people today because of its subtle beauty and elegant understatement. Whatever your personal style there are designs in platinum to suit your individual taste. Fine platinum jewellery endures and outlives the whims of fashion, retaining its beauty forever.

Platinum and Gold

Gold is rare, but every year twenty times more is mined than platinum, and to produce one platinum ring, more than one ton of ore must be mined. Many platinum jewellery designs are accented with 18-carat gold. This contrasts beautifully with platinum's pure white colour, creating a sophisticated, versatile and fashionable look.

Platinum and your Jeweller

Rare are the craftsmen sufficiently skilled to bring out the subtle beauty in platinum jewellery and only the best jewellery shops carry platinum jewellery. Your jeweller can assist in selecting platinum jewellery that will bring pleasure to you for years to come.

Platinum and You

Platinum jewellery isn't just beautiful to look at; it is also beautiful to wear. With a silky polished surface and weighing more than half as much as 18-carat gold, it conveys a real feeling of value and beauty to the wearer. Although platinum jewellery is becoming more popular, it is still the exception and is worn by exceptional people.