The word 'diamond' comes from the Greek word Adams, meaning 'unconquerable. Ancient Greeks believed that diamonds were splinters of stars fallen to earth and that Cupid's arrows were tipped with diamonds which have a magic that nothing else can quite equal. Diamonds personify value and they are lifelong reminders of love and attachment. And having sealed a bond for one generation, they can be passed unblemished to the next. The exact origin of diamonds is still a mystery. Mainly used in royal or religious regalia, diamonds were born in the fiery depths of the earth more than three million years ago. They have risen to the surface to become brilliant and priceless symbols of love.

There is undoubtedly no other gemstone that can thrill the beholder quite like a diamond. People believed that a diamond could make one invincible. Diamonds were first discovered in India. One of the most beautiful diamonds known to man, The 'Koh-i-noor' or Mountain of Light, cut by highly skilled Moghul craftsmen, is now a part of the Crown Jewels. The 'Regent' was cut in England, sold to France and finally found its way to the Crown Jewels. The equally famous 'Orloff,' now in Russia, was stolen from the eye of a Hindu idol in Mysore.

A diamond is the ultimate symbol of love and the best compliment that a man can pay to a woman. The diamond acquired its unique status as the ultimate gift of love as far back as the 15th century, when the Arch Duke Maxmillan of Austria gave Mary of Burgundy a diamond ring as a promise of marriage. Ever since, a diamond ring has become synonymous with an engagement. Rich folks make it a point to exchange rings made of diamond and it has become a status symbol. Diamonds are valued for their weight in carats and for the finely made cuts that help them sparkle in different hues.

Every diamond is precious, unique and lasts forever. That's why it has always been the natural way to express love. And when two people get engaged, a diamond ring says they plan to stay together always. Brilliant, priceless and rare - just like true love. There's no other gemstone that says so many beautiful things about a woman. A diamond is the most cherished and longed-for token of love. Though expensive enough to be beyond the common man's reach, it rests in everyone's dreams as a product to possess and cherish.