Are you a canny and discerning buyer? Do you seek value for money and yet wish to look good and stay in touch with the latest styles? Do you believe in making a strong fashion statement with your looks, accessories and talk? Do you always seek to rediscover and reinvent the most vital, dynamic and powerful expression of your personal, individual style? Then go out there and check your new and refreshed 'fQ'...

Tanishq, India's leading national jeweller, under its "Ego-friendly" Fashion Accessory Brand, 'fQ' i.e Fashion Quotient launches a new and refreshing range - The fQ Hoops Collection. This new collection is completely in tune with the changing needs of the 'young at heart', confident, independent and fashion-conscious Indian women.

The fQ Hoops Collection, evokes a feeling of warmth, intimacy and romance. The pastel colors (colours are 'hot' this season in the international 'fashion accessory' charts) of imported crystals that are set in hoops, in sterling silver are on top of the fashion charts. This collection's brand personality, wide range and affordability, clearly fills the gap, which exists in the market today.

This collection is aimed at rediscovering and rejuvenating jewellery as the most vital, dynamic and powerful expression of individual style today. 'fQ' believes that women today are discerning and informed buyers. They look for interesting, intriguing, beautiful designs that compliment their clothes, their lives and the multiple roles they play each day. The fQ Hoops Collection does all that and more.

The fQ Hoops Collection consists of earrings, chains and pendants in over 60 designs. Prices start as low as Rs 199/- for earrings and go up to Rs 1199/- for pendants with chains. The packaging is a delight with cosmetic tubes, cases and fashionable carry bags - reason enough to pamper yourself as well as present it as an ideal gift to a special friend!

Tanishq' s fQ range of jewellery today primarily retails through lifestyle stores (like Shoppers Stop, Ebony, Landmark) and some select World of Titan outlets. The fQ Hoops Collection will be currently available at The Shoppers' Stop - Bangalore, Mumbai (Bandra and Andheri) & Delhi, Landmark - Chennai .

The company's constantly evolving range begins from gold jewellery in 22 Kt and extends to very affordable diamond studded jewellery. Tanishq's jewellery prices start from a very affordable Rs. 600 and has special custom designed high value sets at the top end. Tanishq offers exchange .for any jewellery and also offers a savings scheme called "Golden Harvest".

Hurry and check your fQ-fashion quotient to discover your personal style and experiment with your looks, like never before!