Following the success of Collection g early this year, the World Gold Council and its partners are all set to dazzle women with the latest assortment of lightweight gold jewellery for the young. This new collection comprises almost 800 new designs that will be available in select jewellery stores across the country.

Collection g, in its new avatar, blends current International jewellery trends of fluidity and movement with uniquely Indian fusion style, making it the must-have fashion accessory this festive season.

Targeted at young women, who seek versatile jewellery that can be accessorised with any look, trendy new collection g offers young women an opportunity to experiment with designs and to innovate and enjoy their jewellery at any occasion - college, work and just about anywhere else.

Collection g now comprises over 1200 unique designs in 22-carat gold including pendants, earrings, bracelets, rings, bangles and complete sets. Collection g offers young women the freedom to buy stylish gold jewellery on their own terms. Besides, it also makes for an unusual gifting option this festive and wedding season. The entire collection is hall marked so consumers are assured of the purity of the jewellery.

About the World Gold Council

The World Gold Council is a non-profit organisation funded by leading gold miners worldwide. Its objective is to promote growth in demand for gold through new product development, distribution expansion, joint advertising and sales promotions with trade partners and special high-impact events. The Council also works to protect and enhance the image of gold to make it even more relevant to the modern consumer.