It is not just what you buy, but what you do on Akshaya Triti that comes back to you multi-fold. Akshaya Triti, the third day of the bright half of Vaishakh, is considered one of the four most sacred days of the year. Of the four eras, the Satya Yuga is the first and the most significant one. This era began on a Sunday - Vaishakh Shukla Triti - which is also known as Akshaya Triti. While this day is considered auspicious for starting new ventures and making new purchases, it is also believed that by doing a good deed on Akshaya Triti one can earn punya or merit for life.
In the same vein, Shree - Temple of Gold, one of South India's leading jewellery stores, is celebrating Akshaya Triti this year, but with a difference. Shree - Temple of Gold will celebrate the festival not only on Akshaya Triti which falls on May 4th, but also on May 2nd and 3rd, 2003. On these days, if you buy gold, silver or diamonds at Shree, a part of the revenue collected on the 3 days will be contributed to Bala Vihar.

Bala Vihar is a very special organisation that educates economically challenged children from all walks of life and instills ethics and character in them through bhakthi. It was founded by Muthukrishnan, fondly called Hare Ram Kaka. What had started out in 1955 as an act of offering food to six people, has now grown into a big event every year. This is the 48th year in succession. Bala Vihar supports children by providing free education and poor feeding.

In other words, customers are being given an opportunity to join Shree in performing deeds that are propounded by Lord Brahma for this auspicious day. On this day, Shree also reiterates its commitment towards engaging in the trade of jewellery justly and honestly. All jewellery you buy at Shree is hallmarked - purity available without paying a premium.

According to Mr. Ashok Jain, Managing Director, Shree - Temple of Gold, "Akshaya means that which never diminishes. Anything started on this day, especially for weddings are considered blessed with good fortune. We have unveiled an auspicious collection of thaalis and mangalsutras blessed by Kanchi Kamakoti Jagadguru Sankaracharya Swamigal as a part of our Eternity Wedding Collection which is on display and sale till the end of the wedding season."