SHREE-Temple of Gold has unveiled its 'SHREE Stree Collection'. An exclusive collection of rare beauty and workmanship was showcased by South India's leading models, who sashayed down the catwalk. From very traditional heavy jewellery to exquisite filigree work to Kantha designs to amazing polki sets to special bridal sets to ultra hip designer wear. The collection is on display and sale from February 4 to 14.

Speaking on the occasion, Ashok Kumar Jain, Managing Director, SHREE - Temple of Gold said, "The fashion show though prima-facie showcase our superior designs and diverse product range, for me it is an opportunity to describe the way we maintain our finesse and quality to international standards, demonstrate our international competitiveness and our endeavour to enhance customer satisfaction".

Almost 90 per cent of the gold consumed in India is in the form of jewellery. Till recently, there was no sure way of judging the gold jewellery's purity. But hallmarking has changed all that. It accurately determines and records the proportionate content of various precious metal in gold ware. Internationally, finesse and purity are the two parameters used to judge the worth of gold and gold jewellery.

The principle objectives of the Hallmarking Scheme are to protect the public against the fraud of adulteration and to oblige manufacturers to maintain legal standards of finesse. Hallmarking guarantee the validity of gold caratage and provides host of benefits to its customers including, a third party assurance and satisfaction that they have got the right purity of gold for the given price and protection against victimization due to irregular gold quality and purity.

Hallmarked jewellery carries five marks - the BIS log, the fineness number, mark of the hallmarking center, year of marking and the jewellers mark.

SHREE benchmarks itself as South India's first fully BIS Hallmarked Jewellery store. All jewellery from SHREE is hallmarked. Being a fully BIS hallmarked jewellery store, SHREE guarantee you of purity or fineness of gold jewellery.